How much does a logo design cost in 2026? Complete pricing guide

When you start looking for a logo designer, the price range is genuinely baffling. Fiverr shows $5 logos. A Berlin agency quotes €8,000. A freelancer in Bratislava says €200. I'm Anastasia Kolesnik, graphic designer at FormaInk studio in Trenčín, Slovakia — and over 5+ years and 30+ projects across Slovakia, Austria, and Central Europe, I've seen every tier of this market from the inside.

This guide breaks down the logo design market without marketing fluff. Real prices, real differences, real examples from projects I've actually worked on.

A quick note before the numbers: most businesses that come to me have already wasted money on a cheap logo that didn't work. The €50 they saved cost them €300 in redesign 8 months later. That pattern repeats more than I'd like.

Quick Answer: Logo design prices in 2026

• 💰 Simple logotype: €50–€150 · 3–5 working days
• 💰 Logo + basic brand guide: €150–€400 · 5–7 working days
• 💰 Logo + mini identity: €400–€800 · 7–10 working days
• 💰 Full branding: €1,500–€7,000 · 14–45 working days
• 💰 Large agency (DE/AT/US): €5,000–€15,000+

Full breakdown below.

Why does one logo cost $5 and another €5,000?

The difference isn't in the software or the computer. It's in what you're actually buying.

A $5 logo on Fiverr is almost always a modified template — the designer changes a font, picks a colour, drops in your name, and calls it done in 20 minutes. I've seen the same base symbol used by a bakery in Trenčín and a law firm in Vienna — both bought it on the same platform for under $10. A €5,000 agency logo includes market research, competitor analysis, three distinct concepts, five rounds of revisions, a 60-page brandbook, and a board-level presentation.

Most businesses need neither extreme. The right answer sits somewhere in between — and knowing which tier actually matches your stage is what this guide is for.

What do you get for a logo priced at €50–€150?

For €50–€150 you get a logotype without strategic depth: 3 concepts, 3 rounds of final revisions, source files in AI + PNG + SVG, and a basic colour palette. Delivery in 3–5 working days.

This tier suits freelancers, local businesses, and early-stage startups that need a functional logo quickly within a tight budget. It doesn't include market analysis, strategy, or documented usage rules. A café that opened 2 months ago and isn't sure about its name yet — this is the right tier. A restaurant planning to open a second location in Austria — it isn't.

Best for: solo freelancers, market stalls, personal projects, businesses under 6 months old.

What do you get for a logo priced at €150–€400?

For €150–€400 you get a logo with a basic brand guide: 3 concepts, 3 revision rounds, market and competitor research, an extended file set with light and dark versions and social media variants, plus a brand guide documenting how and where to use the logo.

Delivery in 5–7 working days. This is my most popular tier for small businesses, restaurants, and local brands. Adriano Restaurant started at this level — logo plus a basic guide — before we expanded into a full brandbook. That sequencing made sense for them: test the identity, validate it with customers, then invest in the full system.

Best for: small restaurants, local shops, service businesses planning to grow.

What is the difference between a €400 logo and a €50 logo?

Three core differences: strategy, files, and longevity.

A €50 logo is a visual solution — it looks fine on a business card. A €400 logo is a strategic solution — it comes from analysis of your market, target audience, and competitors. You get adaptive versions (horizontal, vertical, icon-only, wordmark-only), documented usage rules, and files ready for both print and digital use.

Two years from now, when you need a new banner or packaging, you'll have something to hand to the next designer. Without that documentation, every new project starts from scratch — and every new supplier makes slightly different decisions.

How much does a logo with a brandbook cost?

A logo with a complete brandbook costs €450–€1,000 depending on scope.

The brandbook includes a colour system with documented usage rules, typography hierarchy, logo usage guidelines for different backgrounds, print and digital file variants, real application examples, and Instagram content guidelines. Honestly, the scope varies a lot — a 15-page restaurant brandbook and a 40-page corporate identity guide are both "brandbooks," but they're different products.

For Adriano Restaurant in Trenčín, FormaInk delivered a 15-page brandbook — including full menu design guidelines — for €450–€600, delivered in 3 weeks. After that, every new seasonal menu, every new banner, every Vienna location material was produced in 2 days instead of 5. The brandbook paid for itself by the third print run.

Why is ordering a logo on Fiverr a bad idea?

A Fiverr logo at $5–$30 has three serious problems.

Copyright. Most cheap logos are built on stock icons that thousands of other companies use simultaneously. You cannot trademark a logo built on a shared stock element — which means you cannot legally protect your brand.

File formats. You'll receive a PNG — not the vector AI or SVG file you need for any print material larger than a business card. Every time you need print work done, you'll pay a designer to recreate the logo from scratch.

Exclusivity. Many Fiverr sellers deliver the same design to multiple clients with minor changes. I had a client come to me in 2024 — a food distributor from western Slovakia — after discovering their "custom" logo appeared on 4 other businesses across Europe. For a personal blog this is acceptable risk. For a business you're registering or scaling, it isn't.

How much does menu design cost for a restaurant?

Restaurant menu design costs €150–€280 for up to 6 pages including the cover. A seasonal update of an existing menu costs €40–€80. The complete restaurant package — menu, drinks menu, business cards, and 1 banner — costs €350–€550, which is 15–20% cheaper than ordering each item separately. Timeline for the full package: 14–21 working days.

This is worth knowing even if you're reading this guide primarily for logo pricing — most restaurants come to me for a logo and end up realising they also need a menu and cards. Bundling saves both time and money.

How long does professional logo design take?

A simple logotype (€50–€150) takes 3–5 working days. A logo with a basic brand guide (€150–€400) takes 5–7 working days. A logo with mini identity (€400–€800) takes 7–10 working days. Full branding (€1,500–€7,000) takes 14–45 working days depending on scope.

Timelines extend when the client needs additional revision rounds or takes time to respond to concepts. The fastest projects I've done moved in 3 days. The slowest took 11 weeks — not because the design was complex, but because three business partners needed to agree on every decision. I don't say this as a complaint, just as useful context: your internal decision speed affects the timeline as much as the designer's workload does.

What factors affect the price of logo design?

Six factors directly influence the final price: number of concepts (standard 2–3; more concepts means more billable hours), number of revision rounds (standard 3; additional rounds are charged separately), file scope (PNG only vs full AI/EPS/SVG/PDF set), strategy depth (visual only vs full market research and positioning), applications (logo only vs business cards, web, social media templates), and brandbook scope (basic 5–8 pages vs extended 20–40 pages).

Each element adds genuine value — and adds cost. When a client asks why two quotes differ by €200, the answer is almost always in one of these six dimensions.

How much does business card design cost?

Business card design layout only — no print — costs €30–€50, delivered in 2–3 working days, including double-sided design and print-ready PDF/AI files. Business card design plus 100 printed pieces via a partner print shop costs €50–€75, delivered in 5–7 working days with delivery to your address.

Slovakia has excellent local print partners — Expresta and Blumi both produce quality work at reasonable prices. When I include print in a quote, I'm using those partners and building a small coordination margin into the price. You're not paying more for the same print — you're paying for not having to coordinate it yourself.

Is investing in professional logo design worth it?

Yes — if you're building a business you intend to grow.

A €50 logo might last a year before the problems show up: wrong file format for the sign company, no dark version for the website header, no documented rules so the social media person makes up their own version. A €400 logo with a brand guide lasts 5–10 years and saves money on every design project that follows.

Adriano Restaurant reduced production time for every new print material from 5 days to 2 days after implementing a proper brandbook — measured across 4 production runs in 2025–2026. That's 12 saved working days in one year. At even a modest €80/day for design coordination, that's €960 in savings on a €500 investment. Numbers that make the decision straightforward.

Read more: how we built the Adriano brandbook → and what a full visual identity costs →

Ready for a new logo or brand identity?

FormaInk creates logos, brandbooks, and visual identities for businesses across Slovakia, Austria, the Czech Republic, and Central Europe. Every project starts with a free consultation — we respond within 24 hours.

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