How much does a logo design cost in 2026? Complete pricing guide

When you start looking for a logo designer, the price range is baffling. Fiverr shows $5 logos. A Berlin agency quotes €8,000. A freelancer on LinkedIn says €200. Who's right — and what do you actually get at each price point?

This guide breaks down the logo design market without marketing fluff: real prices, real differences, real examples from actual projects.

Quick answer:

• 💰 Simple logotype: €50–€150 (3–5 days)
• 💰 Logo + basic brand guide: €150–€400 (5–7 days)
• 💰 Logo + mini identity: €400–€800 (7–10 days)
• 💰 Full branding: €1,500–€7,000 (14–45 days)
• 💰 Large agency (DE/AT/US): €5,000–€15,000+

Why does one logo cost $5 and another €5,000?

The difference isn't in the software or the computer. It's in what you're actually buying. A $5 logo on Fiverr is almost always a modified template — the designer changes a font, picks a colour, drops in your name, and calls it done in 20 minutes. A €5,000 agency logo includes market research, competitor analysis, three distinct concepts, five rounds of revisions, a 60-page brandbook, and a board-level presentation. Most businesses need neither extreme — the right answer sits somewhere in between.

What do you get for a logo priced at €50–€150?

For €50–€150 you get a logotype without strategic depth: 3 concepts, 3 rounds of final revisions, source files in AI + PNG + SVG format, and a basic colour palette. Delivery in 3–5 working days. This tier suits freelancers, local businesses, and early-stage startups that need a functional logo quickly and within a tight budget. It doesn't include market analysis, strategy, or documented usage rules.

What do you get for a logo priced at €150–€400?

For €150–€400 you get a logo with a basic brand guide: 3 concepts, 3 revision rounds, market research and competitive analysis, an extended file set (light and dark versions, social media variants), and a brand guide documenting how to use the logo correctly. Delivery in 5–7 working days. This is the most popular tier for small businesses, restaurants, and local brands that want to look professional without investing in a full brand identity.

What is the difference between a €400 logo and a €50 logo?

Three core differences: strategy, files, and longevity. A €50 logo is a visual solution — it looks fine on a business card. A €400 logo is a strategic solution — it emerges from an analysis of your market, target audience, and competitors. You receive adaptive versions (horizontal, vertical, icon-only, wordmark-only), documented usage rules, and files ready for both print and digital. Two years from now, when you need a new banner or packaging, you'll have something to hand to the next designer.

How much does a logo with a brandbook cost?

A logo with a complete brandbook costs €450–€1,000 depending on scope. The brandbook includes a colour system with documented usage rules, typography hierarchy, logo usage guidelines for different backgrounds, print and digital variants, application examples on real materials, and Instagram content guidelines. For Adriano Restaurant in Trenčín, FormaInk delivered a complete 15-page brandbook — including menu guidelines — for €450–€600 in 3 weeks.

Why is ordering a logo on Fiverr a bad idea?

A Fiverr logo at $5–$30 has three serious problems. First: copyright. Most cheap logos are built on stock icons used by thousands of other companies simultaneously. Second: file formats. You'll receive a PNG — not the vector AI or SVG file you need for print. Third: exclusivity. Many Fiverr sellers deliver the same design to multiple clients with minor tweaks. For a personal blog this is acceptable. For a business you intend to register or scale, this is a liability.

How much does menu design cost for a restaurant?

Restaurant menu design costs €150–€280 for up to 6 pages including the cover. A seasonal update of an existing menu costs €40–€80. The complete restaurant package — menu + drinks menu + business cards + 1 banner — costs €350–€550, which is 15–20% cheaper than ordering each item separately. Timeline for the full package is 14–21 working days.

How long does professional logo design take?

A simple logotype (€50–€150) takes 3–5 working days. A logo with a basic brand guide (€150–€400) takes 5–7 working days. A logo with mini identity (€400–€800) takes 7–10 working days. Full branding (€1,500–€7,000) takes 14–45 working days depending on scope. Timelines extend when the client needs additional revision rounds or takes longer to respond to concepts.

What factors affect the price of logo design?

Six factors directly influence the final price: number of concepts (standard is 2–3; more concepts means more work), number of revision rounds (standard is 3; additional rounds are billed separately), file scope (PNG only vs full set of AI/EPS/SVG/PDF), strategy (visual only vs research and positioning), applications (logo only vs business cards, web, social media templates), brandbook (basic 5–8 pages vs extended 20–40 pages). Each element adds value — and adds cost.

How much does business card design cost?

Business card design (layout only, no print) costs €30–€50, delivered in 2–3 working days, including double-sided design and print-ready PDF/AI files. Business card design including printing of 100 pieces via a partner print shop costs €50–€75, delivered in 5–7 working days with delivery to your address.

Is investing in professional logo design worth it?

Yes — if you're building a business you intend to grow. A €50 logo might last a year. A €400 logo with a brand guide lasts 5–10 years and saves money on every design project that follows, because any designer you hire has clear rules to work from. Adriano Restaurant reduced production time for every new print material from 5 days to 2 days after implementing a brandbook — savings that paid back the initial investment within a few months.

Ready for a new logo or brand identity?

FormaInk creates logos, brandbooks, and visual identities for businesses across Slovakia, Austria, Germany, and Central Europe. Every project starts with a free consultation.

View pricing and packages or get in touch — we respond within 24 hours.